3 Take-Aways for Product Entrepreneurs from Roadside Vendors
A few days back, I was driving along the Mahalingapuram road (Chennai) which I guess has the most number of watermelon sellers during summer time. I am extremely fond of watermelons. I can even eat a watermelon entirely by myself at one go. I am crazy about this particular fruit. How would I not stop to have a break and relish this fruit after spending a scorching summer day in Chennai? I stopped my vehicle. And through out my experience and observation, I noticed that these small time vendors have a lot to tell our product entrepreneurs or anyone who wants to start a business. Point 1: The Welcome 'Vaanga akka, vaanga" (Come, sister, Come!) She has been standing under a tree's shade right from the morning. She just has a make-shift stool made out of an old vegetable storage wooden box. But every time she spots a potential customer, her face brightens up and she welcomes them with a smile. What a contrast to some of those sales staff spending their day inside an air...