The Latest 'Inside the Box' Idea in Town!
It was the festive season. Nilanka was busy cleaning up her house. She was dusting every nook and corner. She was already pressed for time as her brainchild start-up Oyila had just taken off a few months ago. She had some orders to be completed and delivered. But, she couldn't keep her mind off from the cleaning work as she loved order, symmetry and a neat ambience. Probably that is why she excelled in her business in a short period after the launch of 'Oyila'. She had numerous happy customers, mostly mommies who had ordered gorgeous frocks and gowns for their kids' birthdays and special occasions. Although Nilanka was pursuing her passion, she had always wanted to do something different and 'out of the box'. She knew that she had tough competition in the space that her business was operating in. Making customized apparels had become the latest fad in the boutique business segment. She was just waiting for that spark to hit her, for her 'eureka' mome